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Tuesday, December 20, 2011

Local Media Firm Partnership

The Albany-based media organization responsible for the Knickerbocker Film Festival and Knickerbocker Ledger announced today that it will enter into an exclusive partnership with an agency involved in marketing, event promotions, and talent relations.
BASKnickerbocker Inc. has entered into an exclusive strategic partnership with Avid Agencies. The partnership will include BAS's news, web development, communications operations to move into the Washington Avenue Armory, the headquarters for Avid, starting Jan. 2012.
"This partnership represents significant market advantages for both BAS and Avid. Considering the number of projects we've worked on with Avid over the past couple of years, I am confident that this move to downtown Albany will benefit our clients and customers," said Joe Bonilla, CEO of BAS.
Terms and conditions of the agreement shall not be disclosed. The move, Bonilla said, does not constitute an entity merger.


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