Local Media Firm Partnership
BASKnickerbocker Inc. has entered into an exclusive strategic partnership with Avid Agencies. The partnership will include BAS's news, web development, communications operations to move into the Washington Avenue Armory, the headquarters for Avid, starting Jan. 2012.
"This partnership represents significant market advantages for both BAS and Avid. Considering the number of projects we've worked on with Avid over the past couple of years, I am confident that this move to downtown Albany will benefit our clients and customers," said Joe Bonilla, CEO of BAS.
Terms and conditions of the agreement shall not be disclosed. The move, Bonilla said, does not constitute an entity merger.