It's not Bear Awareness Week, it's Borer Awareness Week
Not sure what those are? Well, the DEC is trying to make you aware of it.
And, actually, if you'd seen those odd purple kite-looking things, the DEC uses those to try to find and study them.
But check out this site for more info on it.
Or here if you reaaallly care about more news on *you know whats*.